Daniel Wayne Baack

Professor; Director, Executive PhD

  • Faculty

Professional Biography

Dan Baack is an expert in advertising, brand management and international marketing. He is a principal in the Brand Cartography Group, a strategic brand advisory firm. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity. Much of this is international in scope, and he has investigated promotional tactics in China, India, Russia, Brazil, Taiwan, Australia, Turkey, the Ukraine, France and Germany. He has co-led a study-abroad course to India and will co-lead a course to Taiwan, Hong Kong and China this coming winter. His wife is Taiwanese and an increasing amount of his travel and his international research is focused on East Asia.


  • Ph.D., Marketing and International Business, Saint Louis University, 2006