H.G. Parsa

Professor; Hilton Chair, School of Hospitality Management

  • Faculty

Professional Biography

Involved in higher education over 20 years. Joined DU in Fall 2012. Prior to DU taught at the Ohio State University, SUNYC-Buffalo, and Virginia Tech.
Research interests include Sustainability; Pricing and Revenue Mgmt; Entrepreneurship and Small Business Mgmt; Why do Restaurants Fail?: Retail Attributes and Consumer Patronage. Specializes in Hospitality Management / Marketing. Research was cited in national media including Fortune, Forbes, USA Today, Wall Street Journal, Business Week, PBS, CBS, ABC affiliates, and over 50 regional papers.


  • Certificate, Hospitality Analytics, Smith Travel Research, 2015
  • Continuing Education Workshop - Teaching Case Study Methods, Case Study Method, Harvard University , 2000
  • Ph.D., Hospitality Mgmt, Virginia Tech, 1994
  • MS, Food Science, University of Arkansas, 1978
  • MS, Genetics, Osmania University , 1974
  • BS, Chemistry (Honors), Osmania University , 1972

Licensure / Accreditations

  • Certification in Hospitality Information Analytics - CHIA
  • Food Management Professional


Pricing and Revenue Mgmt.
Sustainability & Green Practices
Attribute Analysis


  • Best Case Research Award - Second Place, International CHRIE
  • Best Case Research Award , International CHRIE
  • International Research Excellence Award, Amity University, Noida, INDIA - Largest private university in India
  • Visiting Scholar, University of Angers, France
  • Olsen Award for Outstanding Research and Mentoring in Hospitality-Tourism, University of Delaware